Consumers might not think about the intricacies of their decision when they choose an Internet service provider (ISP). They simply pick whichever company offer the lowest rates, the most perks or got the best recommendations from people they know. However, so much more thought should go into these choices, because many times, a individual's decision might tie them down to a years-long legal and binding contract.
This is something that almost every Internet user in Canada has to think about eventually. And with the Canadian Internet Registration Authority revealing that 80 per cent of Canadians go online regularly, equating to more than 27.5 million of us, the choice will have significant results.
The biggest thing to consider is whether or not you want to go with a major, big name provider, such as Bell or Rogers, or if a more flexible but perhaps less well-known indie ISP like TekSavvy would be the better option. This all comes down to personal preference, but if consumers had all of the facts, this choice might actually be easier than originally thought.
The bully on the playground
According to Canada.com, small, indie ISPs mostly view larger companies like bullies on a school playground, because they tend to push the little guy around. And this often ends up being detrimental to consumers at the end of the day. The source reported that leaders at TekSavvy have complained that bigger ISPs discriminate against indies, because it seems like customers of the corporations get the best service, and indies and their clients get whatever table scraps are left over.
Indie ISPs have to use the connections of major providers in order to get Internet access, so they're at the mercy of companies like Rogers or Bell. So in an outage, the "more important" clients might see their connections restored faster, and indie users can have to wait for days.
That's not all - Canada.com noted that TekSavvy customers have reported instances where its clients have called a big provider to get the service restored (as they understand the connection between indie and large ISPs) and the major corporation offered them a deal on reduced rates in order to steal them away.
The wholesome, flexible choice is clear
This signals that the choice should be a no-brainer for many Canadians who not only want to tap into a quality connection but want to be ensured of the morals of the company they sign up with.
Other than that, indie ISPs are well-known for providing competitive prices and above-average customer service. Because these companies tend to have a lower number of clients, they can take the time to speak with each and every individual who has a query or issue with their service. Plus, another inherent perk is the fact that indies often don't require their customers to sign multi-year contracts.
This means that clients can come and go as they please, without worrying that they've violated a legal document. They can get out of their arrangement at almost any time, but indie ISPs offer this because they're confident that their customers won't want to go anywhere.